B2B Marketing and Lead Generation
All inclusive Solution
Attract the right decision makers and fill up your salesmen pipline
Menu
Book a Demo
All inclusive Solution
Generate the right B2B customers
In order for your business to grow you need
to be able to attract the right decision-makers
in your target companies. Our systems can help
you fill your diary with meetings with people who
are interested to start a deal with you.
with Valued Decision Makers
Top-performing marketing
system for corporates
The 5 step customer journey:
The Customer profile:
This is the definition of your ideal buyer profile. The more precisely defined – the better. It allows us to focus our efforts and strategy on the current and relevant target audience.
The customer profile includes criteria such as titles, company types, company sizes, locations and more.
Pain Points:
To engage our prospects to become curious in our solution, we have to know what problems are solving for them.
The pain points are based on the customer profile, therefore we’ll define the pain points for each of the customer profiles we are interested in.
Copywriting:
Once we know the customer profiles and the main pain points, we go ahead and create a full copywriting document.
We create message sequences, email sequences, whitepapers and ads.
We make sure that the copywriting is addressing the key problems our prospects have – Which result in a highly engaging lead generation campaign
Prospect lists:
We dive into deep research and generate as many prospect lists as possible based on the customer profiles.
The lists will be refined to become fully accurate
Enrichment:
For each prospect on the list, we’ll find relevant contact pathways: Email, phone number, LinkedIn Profile, Social Profile and more.
The enrichment allows us multiple touchpoints to engage the prospect.
Targeting:
Apart from individual contact details, we’ll research all possible targeting pathways. For example, we’ll find which platforms allow us access to our potential customers.
Common platforms include Google, Twitter, LinkedIn, Xing.
Automated Outreach:
Each prospect on our list is going to get an automated connection request and a messaging sequence on LinkedIn and email.
The messages are going to be pre-determined.
This automation will reach out to 500-1000 individuals every month and drive a lot of interest.
Ads:
We’ll manage highly targeted ad campaigns on LinkedIn and on Google.
On LinkedIn, we mainly focusing on getting a lot of whitepaper downloads to generate interested leads. It also allows us to create vast brand awareness using video ads.
On Google, we focus on targeting specific keywords your prospects are searching for – and placing your unique landing page at the top of the search results.
Whitepapers:
A whitepaper is a professional content piece that includes valuable information for our prospects. Great whitepapers provide guidance, tips and strategies for solving the most pressing problems of the target audience.
Examples are Short guides, case studies, industry trends and more.
Content:
If you have new prospects in your networks and a list of interested leads, you can keep sharing content with them on a monthly basis.
LinkedIn posts, for example, are great for organic reach for nurturing your LinkedIn connections.
Email sequences:
We’ll set an email sequence that broadcasts your new content activities.
Whether you create a new video or article, an automated email sequence will make sure all of your past leads will be engaged until they are ready to take that first discovery meeting.
Discovery call:
the first sales call is called a discovery call since we “discover” our prospect’s situation, problems and needs. A good discovery call contains a good questioning part from the salesperson and a good presentation to concisely demonstrate how you can solve these problems in the best way.
Initiating the sales cycle:
The marketing part is finished once the discovery call was made. This immediately adds another sales opportunity that will hopefully become a life-long client.
Results
And Play
For Scale
Growth
B2B Marketing
Optimization
Marketing
Lead Generation
Technology
Sales Optimization
CRM & Client Management
LinkedIn
Google
YouTube
Social Media
PPC & Paid Ads
Customer Experience
Sales Enablement
Insights
Analytics